Digital Marketing Executive

About the Role

Our client is seeking a talented and results-oriented Digital Marketing Executive to drive their online presence and customer engagement across various digital channels. This role, based remotely, will be crucial in executing digital marketing strategies to promote their diverse FMCG product lines. You will be responsible for managing social media campaigns, optimizing website content, executing email marketing initiatives, and analyzing campaign performance. The ideal candidate is passionate about digital trends, possesses strong analytical skills, and thrives in a dynamic, results-driven environment, contributing directly to brand growth and customer acquisition.

Key Responsibilities

• Develop and execute engaging social media strategies across platforms like Facebook, Instagram, and TikTok.
• Manage and optimize website content for SEO, ensuring high search engine rankings and user experience.
• Create and deploy targeted email marketing campaigns to nurture leads and engage existing customers.
• Monitor, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics.
• Collaborate with the wider marketing team to ensure consistent brand messaging and integrated campaign execution.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, preferably within the FMCG sector or e-commerce.
• Proficiency in social media management tools, email marketing platforms, and analytics software.
• Strong understanding of SEO, SEM, and content marketing principles.
• Excellent written and verbal communication skills, with a keen eye for detail.

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health and wellness benefits.
• Generous allowance for home office setup and professional development.
• Flexible working hours and a fully remote work arrangement.
• Opportunity to shape the digital strategy for exciting FMCG brands.