Digital Marketing Executive

About the Role

Our client, a prominent player in the e-commerce and social media sector, is looking for an enthusiastic Digital Marketing Executive to join their team, remotely based but connected to their operations in Sunderland . This role is ideal for a proactive individual eager to contribute to impactful digital marketing campaigns, from social media engagement to email marketing and website optimization. You will support the marketing team in executing strategies designed to enhance brand awareness, drive traffic, and boost online sales through a variety of digital channels.

Key Responsibilities

• Assist in the development and implementation of digital marketing campaigns across social media, email, and search engines.
• Create and schedule engaging content for social media platforms, monitoring engagement and responding to user interactions.
• Support the execution of paid advertising campaigns (e.g., PPC, social media ads), monitoring performance and making recommendations for improvement.
• Contribute to email marketing efforts, including drafting newsletters and managing subscriber lists.
• Analyze website traffic and campaign performance data, assisting in the preparation of reports for the marketing team.
• Conduct market research to identify new trends, opportunities, and competitor activities in the e-commerce space.

Requirements

• Prior experience or a strong academic background in digital marketing , e-commerce, or a related field.
• Familiarity with major social media platforms and their respective advertising capabilities.
• Basic understanding of SEO/SEM principles and website analytics (e.g., Google Analytics).
• Excellent written and verbal communication skills, with a good attention to detail.
• Ability to work independently and manage tasks effectively in a remote setting.
• Proactive attitude and a willingness to learn and adapt to new marketing technologies.

Benefits

• Competitive salary reflecting your skills and experience.
• Flexible remote working environment, offering excellent work-life balance.
• Opportunities for professional growth and training in various digital marketing disciplines.
• Be part of a dynamic and supportive online team focused on innovation in the e-commerce sector.
• Gain hands-on experience with diverse marketing tools and strategies relevant to online businesses.