Digital Marketing Executive

About the Role

Our client is seeking a dynamic and versatile Digital Marketing Executive to join their vibrant team. This role is instrumental in executing multi-channel digital marketing campaigns, with a particular focus on social media and e-commerce initiatives. You will be responsible for creating engaging content, managing online advertising, and analyzing campaign performance to drive traffic and conversions. This is a fantastic opportunity for a passionate digital marketer to contribute to the company's growth and enhance its online presence from our office in Sunderland , with the flexibility of a hybrid work model.

Key Responsibilities

• Implement and manage digital marketing campaigns across various channels, including social media, email, and search engines.
• Create and schedule engaging content for social media platforms, ensuring brand consistency and audience engagement.
• Assist in the development and execution of paid advertising campaigns (PPC, social ads), monitoring performance and optimizing bids.
• Analyze website traffic and campaign data using tools like Google Analytics to identify trends and insights.
• Support the e-commerce team with online promotions, product launches, and website updates.
• Collaborate with internal teams and external agencies to ensure cohesive marketing efforts.

Requirements

• Proven experience in a digital marketing role, with hands-on experience in social media management and content creation.
• Familiarity with SEO/SEM principles and experience with Google Analytics.
• Strong understanding of major social media platforms and their advertising capabilities.
• Excellent communication and interpersonal skills, with the ability to work collaboratively.
• Experience with e-commerce platforms is advantageous.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working arrangement for a better work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for career advancement and professional development.
• A dynamic and supportive work environment in Sunderland .