Digital Marketing Executive

About the Role

Our client is looking for an enthusiastic and adaptable Digital Marketing Executive to join their marketing team based in Portsmouth . This role supports the execution of various digital marketing initiatives aimed at increasing brand awareness and driving customer engagement. You will work across multiple channels, including social media, email, and paid advertising, contributing to campaign planning and implementation. The ideal candidate is eager to learn, possesses strong organizational skills, and is keen to develop their career within a dynamic marketing environment, working collaboratively with colleagues both in the office and remotely.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across various channels.
• Manage and schedule content for social media platforms, engaging with followers and responding to inquiries.
• Support the creation and distribution of email marketing campaigns.
• Help manage paid advertising campaigns under the guidance of senior marketing staff.
• Track and report on campaign performance metrics using analytics tools.
• Conduct market research and competitor analysis to identify new opportunities.
• Collaborate with internal teams on marketing collateral and content creation.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Some experience (1-2 years) in a digital marketing or marketing support role is advantageous.
• Familiarity with social media platforms, email marketing concepts, and basic SEO/SEM principles.
• Proficient in Microsoft Office Suite, particularly Word, Excel, and PowerPoint.
• Strong written and verbal communication skills, with excellent attention to detail.

Benefits

• Competitive entry-level salary and opportunities for salary increases based on performance.
• Hybrid working model providing flexibility.
• Comprehensive benefits package including health insurance.
• Generous holiday allowance.
• Opportunities for training and professional development in digital marketing.