Digital Marketing Executive

About the Role

Our client is looking for a dynamic and results-oriented Digital Marketing Executive to join their team, working remotely and supporting their operations based in Belfast . This role will be instrumental in executing various digital marketing campaigns to drive online visibility, engagement, and conversions. You will be responsible for managing day-to-day digital marketing activities, including SEO optimization, social media management, email campaigns, and performance tracking. The ideal candidate is proactive, possesses a strong understanding of digital marketing channels, and thrives in an independent, remote work environment.

Key Responsibilities

• Implement and manage SEO strategies to improve search engine rankings and website traffic.
• Create, schedule, and manage engaging content for social media platforms to build brand awareness and community.
• Develop and execute email marketing campaigns, including list segmentation and performance analysis.
• Monitor and report on key digital marketing metrics (e.g., website traffic, conversion rates, engagement) using analytics tools.
• Assist in the planning and execution of paid advertising campaigns across various digital channels.
• Collaborate with internal teams and external agencies to ensure consistent brand messaging and campaign execution.

Requirements

• Proven experience in a digital marketing role, with hands-on experience across multiple channels.
• Solid understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital analytics tools like Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple tasks effectively in a remote setting.
• Bachelor's degree in Marketing, Business, Communications, or a relevant field.

Benefits

• Competitive salary and benefits package for a remote role.
• Opportunity to work with a diverse range of digital marketing projects.
• Flexible working hours and location independence.
• Company-provided equipment and software for remote work.
• A supportive and collaborative virtual team environment.
• Access to online training and professional development resources.