Digital Marketing Executive

About the Role

Our client is seeking a motivated and enthusiastic Digital Marketing Executive to join their innovative marketing team in Sunderland . This role is perfect for an individual passionate about leveraging digital channels to drive brand awareness and customer engagement for their e-commerce offerings. You will be involved in executing a variety of online marketing initiatives, from social media campaigns to email marketing and content creation. Working closely with the marketing manager, you will contribute to the overall digital strategy and gain valuable experience in a fast-paced online retail environment. This is a fantastic opportunity to grow your digital marketing career.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across multiple platforms, including social media, email, and paid advertising.
• Create engaging and relevant content for blog posts, social media updates, and email newsletters.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Support SEO efforts by conducting keyword research and assisting with on-page optimization.
• Manage social media communities, responding to comments and messages, and fostering engagement.
• Conduct market research and competitor analysis to identify new trends and opportunities.

Requirements

• Proven experience in a digital marketing role, ideally within an e-commerce setting.
• Familiarity with social media platforms, content management systems (CMS), and email marketing software.
• Good understanding of SEO/SEM principles and tools like Google Analytics.
• Excellent written and verbal communication skills, with strong attention to detail.
• Ability to manage multiple tasks and work effectively under pressure.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive training and development opportunities.
• A supportive and collaborative team environment.
• Employee discounts on company products.
• Hybrid working arrangements to balance work and personal life in Sunderland .