Digital Marketing Executive

About the Role

Our client is seeking a motivated and results-driven Digital Marketing Executive to join their team in Plymouth . This role will focus on executing and optimizing digital marketing campaigns to drive online visibility, customer acquisition, and revenue growth. You will be responsible for managing various online channels, analysing campaign performance, and implementing strategies to enhance our digital footprint. This is an excellent opportunity to contribute to a growing business and develop your skills in a dynamic marketing environment.

Key Responsibilities

• Implement and manage digital marketing campaigns across channels such as PPC, social media advertising, and email marketing.
• Monitor and analyse website traffic, campaign performance, and ROI, providing regular reports and insights.
• Optimize online advertising campaigns for maximum effectiveness and efficiency.
• Assist in the creation and distribution of engaging marketing content, including social media posts and blog articles.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Stay current with digital marketing trends and emerging technologies, suggesting innovative approaches.

Requirements

• Proven experience in a digital marketing role, with hands-on experience in campaign management.
• Proficiency with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Knowledge of SEO principles and content marketing strategies.
• Excellent written and verbal communication skills.
• A degree in Marketing, Digital Media, or a related field is preferred.

Benefits

• Competitive annual salary and potential for bonuses.
• Opportunities for continuous learning and professional development.
• Pension scheme and other employee benefits.
• A dynamic and collaborative work environment in Plymouth .
• Regular team social events.