Digital Marketing Executive

About the Role

Our client is looking for a driven and analytical Digital Marketing Executive to join their team in Cardiff . This role is crucial for enhancing the company's online presence and driving customer acquisition through targeted digital campaigns. You will be involved in a variety of digital marketing activities, including paid advertising, social media management, and email marketing, focusing on measurable results and continuous campaign optimization. This is an exciting opportunity to contribute to a growing e-commerce brand and develop your skills in a supportive and collaborative setting, working within a hybrid model that balances office and remote work.

Key Responsibilities

• Execute and manage paid advertising campaigns across platforms like Google Ads and social media advertising.
• Develop and implement email marketing campaigns, including segmentation, automation, and performance tracking.
• Assist in managing and growing the company's social media presence, creating engaging content and interacting with the online community.
• Monitor website traffic and user behavior using analytics tools, providing insights for website and campaign improvements.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Collaborate with internal teams to ensure marketing messages are consistent and aligned with brand objectives.

Requirements

• Experience in a digital marketing role, with a focus on e-commerce.
• Proficiency in managing PPC campaigns and understanding of SEO principles.
• Familiarity with email marketing platforms and social media management tools.
• Strong analytical skills and ability to interpret data from Google Analytics or similar tools.
• Excellent written and verbal communication skills.
• A proactive attitude and a passion for staying current with digital marketing trends.

Benefits

• Competitive salary and performance-related incentives.
• Hybrid working arrangement providing work-life balance.
• Opportunities for training and professional development in digital marketing.
• Employee discounts on a wide range of products.
• A modern and dynamic office environment in the heart of Cardiff .