Digital Marketing Executive

About the Role

Our client is seeking an enthusiastic and results-driven Digital Marketing Executive to join their expanding team, working remotely from Belfast . This role is integral to executing innovative digital marketing campaigns that enhance brand awareness, drive website traffic, and generate leads across various online channels. You will collaborate closely with the marketing manager to develop and implement strategies encompassing SEO, SEM, social media, and email marketing, playing a key role in the company's digital growth trajectory. This is an excellent opportunity for a proactive marketer to make a significant impact in a supportive, remote-first work environment.

Key Responsibilities

• Execute and manage online marketing campaigns, including SEO, PPC, social media advertising, and email marketing.
• Create engaging and relevant content for social media posts, blog articles, and email newsletters.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Assist in the development and execution of social media strategies to increase follower engagement and brand visibility.
• Conduct keyword research and implement on-page/off-page SEO strategies to improve search engine rankings.
• Track and report on key marketing metrics, providing insights for campaign optimization.

Requirements

• Proven experience in a digital marketing role, with hands-on experience in SEO, SEM, and social media management.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong understanding of content marketing principles and SEO best practices.
• Excellent written and verbal communication skills, with a talent for creating compelling copy.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Benefits

• Competitive salary and performance incentives.
• Fully remote working arrangement, offering flexibility and autonomy.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development.
• A collaborative and forward-thinking digital marketing team culture.