Digital Marketing Executive

About the Role

Our client is looking for a motivated and detail-oriented Digital Marketing Executive to join their dynamic team in Leeds . In this hybrid role, you will be responsible for implementing and managing various digital marketing campaigns across multiple channels to drive website traffic, generate leads, and enhance brand awareness. You will work closely with the marketing manager to develop strategies and execute tactics that align with overall business objectives. This position offers a fantastic opportunity to grow your digital marketing expertise in a supportive and collaborative environment, contributing directly to the company's online success.

Key Responsibilities

• Execute and manage paid advertising campaigns (PPC, social media ads) to achieve target KPIs.
• Optimize website content and structure for search engines (SEO) to improve organic visibility.
• Develop and schedule engaging content for social media platforms to increase follower engagement.
• Assist in the creation and distribution of email marketing campaigns to nurture leads.
• Monitor and analyze website traffic and campaign performance using tools like Google Analytics.
• Collaborate with internal teams to ensure brand consistency across all digital touchpoints.

Requirements

• Minimum of 2 years of experience in a digital marketing role.
• Solid understanding of SEO, SEM, PPC, and social media marketing principles.
• Experience with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent analytical skills and the ability to interpret data to inform strategy.
• Strong written and verbal communication skills.
• Bachelor's degree in Marketing, Digital Media, Business, or a related discipline.

Benefits

• Competitive salary and annual bonus structure.
• Flexible hybrid working arrangement, blending office and remote work.
• Comprehensive health benefits package.
• Opportunities for professional development and certifications.
• Collaborative team environment with regular social events.