Open roleExternal
Digital Marketing Executive
- edinburgh, scotland, G1 1AA, United Kingdom
- Permanent·On-site
- Full time
- £42,000 - £42,000 Per Annum
Job Description
About the Role
Our client is looking for a proactive and detail-oriented Digital Marketing Executive to join their dynamic team in Glasgow . In this role, you will be instrumental in executing various digital marketing campaigns, focusing on driving website traffic, generating leads, and enhancing online brand presence. You will work closely with the marketing manager to implement strategies across SEO, SEM, email marketing, and social media. If you are passionate about digital trends, eager to learn, and possess a strong execution capability, this is a fantastic opportunity to grow your career in a supportive and innovative environment.
Key Responsibilities
- Execute and manage day-to-day digital marketing activities, including email campaigns, social media posting, and website updates.
- Support the implementation of SEO and SEM strategies to improve search engine rankings and drive qualified traffic.
- Assist in the creation of engaging content for various digital channels, adhering to brand guidelines.
- Monitor and report on the performance of digital marketing campaigns using analytics tools.
- Conduct keyword research and competitor analysis to identify optimization opportunities.
- Collaborate with the wider marketing team on campaign planning and execution.
Requirements
- Proven experience in a digital marketing role or a related field.
- Familiarity with digital marketing channels such as SEO, SEM, email marketing, and social media.
- Basic understanding of website analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication skills.
- Strong organizational skills and ability to manage multiple tasks efficiently.
- A proactive attitude and a willingness to learn and adapt in a fast-paced environment.
Benefits
- Competitive salary and performance-related bonuses.
- Opportunity to work in a collaborative and fast-paced marketing department.
- Professional training and development opportunities.
- Company pension scheme.
- 28 days of annual leave, including public holidays.