Digital Marketing Executive

About the Role

Our client is seeking an enthusiastic and data-driven Digital Marketing Executive to join their growing team in Sunderland . This is a hybrid role, allowing for a mix of in-office collaboration and remote working. You will be instrumental in planning, executing, and monitoring digital marketing campaigns across various channels to drive brand awareness, website traffic, and customer acquisition. The successful candidate will possess a strong understanding of digital marketing principles and a passion for delivering measurable results.

Key Responsibilities

• Execute and manage digital marketing campaigns, including SEO, SEM, social media marketing, and email marketing.
• Monitor website analytics and campaign performance, providing regular reports with insights and recommendations.
• Assist in the creation of engaging content for digital platforms, including website copy, social media posts, and email newsletters.
• Conduct keyword research and competitor analysis to identify opportunities for campaign optimization.
• Collaborate with internal teams to ensure brand consistency and effective message delivery across all digital touchpoints.
• Stay up-to-date with the latest digital marketing trends and technologies to inform strategy and execution.

Requirements

• Proven experience in a digital marketing role, preferably with a focus on campaign execution.
• Good understanding of SEO, SEM, Google Analytics, and social media marketing platforms.
• Experience with email marketing platforms and marketing automation tools is beneficial.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team.
• Relevant degree or professional qualification in marketing or a related field is an advantage.

Benefits

• Competitive salary and performance-related bonus opportunities.
• Hybrid working model offering a balance between office and remote work.
• Comprehensive benefits including health insurance and pension contributions.
• Opportunities for training and professional development in digital marketing.
• A dynamic and supportive work environment in Sunderland .