Digital Marketing Executive

About the Role

Our client is seeking an enthusiastic and results-oriented Digital Marketing Executive to join their vibrant team in Birmingham . In this role, you will be instrumental in executing day-to-day digital marketing campaigns, supporting the wider marketing strategy to enhance online presence and engage target audiences. You will work closely with the marketing manager to implement initiatives across social media, email, and content platforms, contributing to the overall growth and success of the company. This is an excellent opportunity for a proactive individual looking to build a career in digital marketing within a supportive and innovative environment.

Key Responsibilities

• Execute and monitor digital marketing campaigns across various platforms, including social media, email, and content marketing.
• Assist in the creation and scheduling of engaging social media content, interacting with followers and responding to inquiries.
• Support the development and implementation of SEO strategies to improve website ranking and organic traffic.
• Help manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Conduct market research and competitor analysis to identify new opportunities and inform campaign strategies.
• Track and report on key digital marketing metrics, assisting in the analysis of campaign effectiveness.

Requirements

• 1-2 years of experience in a digital marketing role or a relevant internship.
• Familiarity with social media platforms, email marketing tools, and basic SEO principles.
• Strong written and verbal communication skills, with a keen eye for detail.
• Proficiency in using digital analytics tools (e.g., Google Analytics) is a plus.
• Ability to manage multiple tasks effectively and meet deadlines in a fast-paced setting.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary package with potential for annual reviews.
• Opportunities for extensive training and professional development in digital marketing.
• Company pension scheme and standard holiday allowance.
• Access to a modern office environment with collaborative workspaces in Birmingham .
• Employee assistance program and team social events.