Digital Marketing Executive

About the Role

Our client is looking for an enthusiastic and detail-oriented Digital Marketing Executive to join their marketing team in Edinburgh, Scotland . This role is crucial for supporting the execution of our client's digital marketing campaigns across various channels, including social media, email, and website content. You will assist in developing engaging content, monitoring campaign performance, and implementing strategies to increase online visibility and drive customer engagement. The ideal candidate is eager to learn, possesses strong organizational skills, and has a foundational understanding of digital marketing principles. This is an excellent entry-level opportunity for a motivated individual to build a career in digital marketing within a supportive and growing organization, gaining hands-on experience in a dynamic industry.

Key Responsibilities

• Assist in the planning and execution of digital marketing campaigns across social media, email, and website platforms.
• Create and schedule engaging content for social media posts, blog updates, and email newsletters.
• Monitor social media channels and respond to comments and messages in a timely and appropriate manner.
• Support the optimization of website content for search engines (SEO) and assist with keyword research.
• Track and report on key digital marketing metrics, such as website traffic, engagement rates, and conversion rates.
• Collaborate with the marketing team to ensure brand consistency and campaign alignment across all digital touchpoints.

Requirements

• Previous experience in a marketing or digital marketing support role is advantageous, though not essential.
• Foundational understanding of digital marketing concepts, including SEO, social media, and email marketing.
• Excellent written and verbal communication skills.
• Strong organizational abilities and attention to detail.
• Proficiency with Microsoft Office Suite and familiarity with social media platforms.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• Competitive starting salary and opportunities for advancement.
• Comprehensive training programs to develop digital marketing skills.
• Access to a vibrant company culture and team-building activities.
• Generous annual leave and company holiday entitlement.
• Supportive work environment with mentorship from experienced marketing professionals.