Digital Marketing Manager - FMCG (Remote)

About the Role

Our client is looking for an experienced and strategic Digital Marketing Manager to lead their online presence and marketing initiatives within the FMCG sector. This fully remote role requires a creative and data-driven individual to develop and execute comprehensive digital marketing strategies that enhance brand visibility, engage target audiences, and drive online sales. You will manage a wide range of digital channels, from social media and content marketing to SEO and paid advertising, ensuring alignment with overall business objectives. The successful candidate will possess a deep understanding of the digital marketing landscape and a proven ability to deliver measurable results in a fast-paced environment.

Key Responsibilities

• Develop and implement an integrated digital marketing strategy across all relevant online channels for FMCG brands.
• Manage and optimize SEO efforts to improve organic search rankings and website traffic.
• Oversee social media strategy, content creation, and community engagement to build brand loyalty.
• Plan and execute paid advertising campaigns (PPC, social media ads), managing budgets and analyzing performance.
• Develop and manage email marketing campaigns, lead generation initiatives, and content marketing efforts.
• Analyze digital marketing performance data, providing regular reports and actionable insights for optimization.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 5+ years of experience in digital marketing , with a strong focus on the FMCG industry.
• Proven track record in developing and executing successful digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent communication, leadership, and project management skills, suitable for a remote role .

Benefits

• Competitive salary and a comprehensive benefits package.
• Fully remote working environment, offering excellent work-life balance.
• Opportunity to shape the digital strategy for leading FMCG brands.
• Access to professional development and continuous learning opportunities.
• Collaborative and innovative team culture.