Digital Marketing Manager - Norwich

About the Role

Our client is looking for a strategic and experienced Digital Marketing Manager to lead their digital efforts from their office in Norwich . This key role involves developing and executing comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer engagement. You will oversee all digital channels, analyze performance data, and manage a talented team to achieve ambitious growth targets. This is an exciting opportunity for a seasoned digital marketer to make a significant impact within a reputable organisation and contribute to its continued success.

Key Responsibilities

• Develop and implement a robust digital marketing strategy encompassing SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize all paid advertising campaigns across digital platforms, ensuring efficient budget allocation and maximum ROI.
• Oversee the company's social media presence, fostering engagement and building a strong online community.
• Lead the content strategy, ensuring high-quality, relevant content is produced and distributed across all relevant channels.
• Analyze digital marketing performance data, providing key insights and actionable recommendations to drive continuous improvement.
• Collaborate with internal teams, including sales, product, and web development, to ensure cohesive marketing efforts.
• Manage and mentor a team of digital marketing specialists, fostering a culture of growth and innovation.

Requirements

• Proven track record as a Digital Marketing Manager or in a similar senior digital marketing role.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Expertise with digital marketing tools and platforms, including Google Analytics, Google Ads, and various social media management suites.
• Strong analytical and data interpretation skills, with the ability to translate insights into effective strategies.
• Excellent leadership, communication, and project management skills, essential for coordinating efforts in Norwich .

Benefits

• Competitive salary of 48000 per annum.
• Hybrid working model providing flexibility between the office in Norwich and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development, conferences, and further training.