Digital Marketing Manager - Retail E-commerce

About the Role

Our client, a fast-paced online fashion retailer, is looking for a results-driven Digital Marketing Manager to lead their e-commerce marketing efforts. This fully remote position will involve developing and executing comprehensive digital marketing strategies to drive online traffic, conversions, and customer acquisition. You will manage various digital channels, including SEO, SEM, social media, email marketing, and affiliate programs. This is a fantastic opportunity for an experienced digital marketer to shape the online presence of a growing brand from anywhere in the UK, with a focus on serving the Reading market and beyond.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Oversee SEO efforts to improve organic search rankings and drive qualified traffic.
• Develop and execute email marketing campaigns to nurture leads and drive customer retention.
• Analyse campaign performance, track KPIs, and provide regular reports with actionable insights.
• Collaborate with creative teams to develop engaging marketing assets and website content.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a strong focus on e-commerce.
• Demonstrable success in managing SEO, SEM, social media marketing, and email campaigns.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and communication abilities.
• Experience in the retail or fashion industry is highly desirable.

Benefits

• Competitive salary with performance-based bonuses.
• Fully remote work environment, offering maximum flexibility.
• Opportunity to lead digital strategy for a growing e-commerce brand.
• Generous product discounts and employee benefits.
• A dynamic and innovative work culture, contributing to success in the Reading e-commerce landscape.