Digital Marketing Manager (Retail Focus)

About the Role

Our client is seeking a strategic and results-oriented Digital Marketing Manager with a strong focus on the retail sector to lead their online presence. This is a key remote role responsible for developing and executing innovative digital marketing strategies to increase brand awareness, drive customer acquisition, and boost sales across all digital platforms. You will manage a diverse range of marketing initiatives, from SEO and paid advertising to content creation and social media engagement, all aimed at strengthening our client's market position. This is an exciting opportunity for a seasoned digital marketer to take ownership and drive significant growth in a flexible, remote-first environment.

Key Responsibilities

• Develop and implement integrated digital marketing strategies aligned with business goals and target audience.
• Manage and optimize all paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Oversee the creation and distribution of engaging content across various digital channels, including blogs, social media, and email newsletters.
• Implement and manage SEO strategies to improve organic search rankings and website visibility.
• Analyze marketing campaign performance using data analytics tools and provide regular reports with actionable insights.
• Collaborate with cross-functional teams to ensure brand consistency and effective campaign execution.

Requirements

• 5+ years of experience in digital marketing, with a significant portion focused on the retail industry.
• Demonstrated success in developing and executing multi-channel digital marketing campaigns.
• Expertise in SEO, SEM, PPC, social media marketing, and email marketing automation.
• Proficiency with marketing analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of customer segmentation, journey mapping, and CRM principles.
• Excellent leadership, communication, and project management skills.

Benefits

• Highly competitive salary with annual bonus potential.
• Comprehensive private medical insurance and wellness programs.
• Generous holiday allowance and flexible working patterns.
• Access to cutting-edge marketing tools and professional development budget.
• Fully remote work setup, empowering work-life balance.