Digital Marketing Manager - Retail

About the Role

Our client is seeking an innovative and results-driven Digital Marketing Manager to lead their online marketing efforts from a remote position, supporting operations based in Derby . You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, and increase online sales. This role requires a deep understanding of the digital landscape, including SEO, SEM, social media, and content marketing. As a key member of the team, you will have the autonomy to shape our digital presence and deliver measurable results for our retail brand, working remotely but with strategic oversight for initiatives affecting the Derby market.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels (SEO, SEM, social media, email, content).
• Manage and optimize the company's website for search engines and user experience.
• Oversee social media strategy, content creation, and community engagement.
• Analyze marketing campaign performance using data analytics tools and provide regular reports.
• Manage the digital marketing budget and allocate resources effectively to maximize ROI.
• Stay up-to-date with the latest digital marketing trends and technologies to identify new opportunities.

Requirements

• Proven experience as a Digital Marketing Manager or in a similar senior digital marketing role.
• Strong understanding of SEO, SEM, content marketing, social media, and email marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Excellent analytical skills and ability to interpret data to drive marketing decisions.
• Strong project management and communication skills, suitable for a remote role managing campaigns relevant to Derby and beyond.

Benefits

• Competitive salary and a fully remote work arrangement.
• Opportunity to lead and shape the digital strategy of a growing retail brand.
• Allowance for professional development and continuous learning.
• A collaborative and forward-thinking remote team environment.
• Generous holiday allowance and comprehensive benefits package.