Digital Marketing Manager

About the Role

Our client is seeking a data-driven and creative Digital Marketing Manager to lead their online marketing initiatives from their Birmingham office. You will be responsible for developing and executing comprehensive digital strategies across multiple channels to increase brand awareness, drive website traffic, and generate qualified leads. This role requires a strategic thinker with a hands-on approach, capable of managing campaigns from conception through to analysis and optimization. You will work closely with sales, content, and product teams to ensure marketing efforts are aligned with business objectives and contribute to overall growth. This is a fantastic opportunity for a seasoned digital marketer to take on a key role in a growing organization, with a balance of in-office collaboration and remote flexibility.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across platforms like Google Ads and social media channels to maximize ROI.
• Analyze campaign performance data using tools like Google Analytics, identifying trends, insights, and areas for improvement.
• Oversee the creation of engaging and relevant digital content, ensuring it aligns with brand voice and marketing objectives.
• Collaborate with internal teams to ensure cohesive brand messaging and user experience across all digital platforms.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a strong understanding of various digital marketing channels.
• Demonstrable success in developing and executing data-driven marketing campaigns that achieve business goals.
• Proficiency in SEO, SEM, content marketing, social media marketing, and email marketing automation platforms.
• Experience with web analytics tools such as Google Analytics and marketing automation software.
• Excellent analytical, strategic thinking, and communication skills.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering a blend of office and remote work flexibility.
• Comprehensive private healthcare coverage.
• Opportunities for professional development and attending industry conferences.
• A collaborative and dynamic work environment in the heart of Birmingham .