Digital Marketing Manager

About the Role

Our client is looking for an experienced and strategic Digital Marketing Manager to lead their online marketing efforts from their Wolverhampton office. This role involves developing and overseeing comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing, to drive significant growth in website traffic, lead generation, and customer acquisition for their e-commerce platform. You will manage a budget, analyse performance data, and guide a team to achieve ambitious marketing objectives. This is a key leadership position for a results-driven marketer looking to make a substantial impact in a progressive company.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across all relevant online channels.
• Oversee SEO strategy to improve organic search rankings and website visibility.
• Manage paid advertising campaigns (PPC, social media ads) to drive qualified traffic and conversions.
• Lead social media strategy, content development, and community engagement efforts.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Analyse marketing data and campaign performance, providing actionable insights and recommendations for improvement.

Requirements

• Proven experience in a digital marketing management role, with a strong understanding of various digital channels.
• Expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with analytics tools such as Google Analytics, and experience managing advertising platforms.
• Strong leadership, project management, and budget management skills.
• Excellent analytical and problem-solving abilities.
• Bachelor's degree in Marketing, Business Administration, or a related field.

Benefits

• Attractive salary commensurate with experience and responsibilities.
• Comprehensive benefits package including health insurance and retirement planning.
• Opportunities for continuous professional development and industry training.
• Flexible hybrid working arrangements based in Wolverhampton .
• Lead a dynamic team and shape the digital future of a growing e-commerce business.