Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-driven Digital Marketing Manager to lead their marketing efforts from their Sheffield office. This role is responsible for developing and implementing comprehensive digital marketing strategies across various channels, with a focus on driving customer acquisition, engagement, and revenue growth. You will manage a team, oversee campaign execution, and leverage data analytics to optimize performance and achieve business objectives. This is an excellent opportunity for an experienced marketing leader to make a significant impact within a growing organization, contributing to its success in the dynamic UK market.

Key Responsibilities

• Develop, implement, and manage integrated digital marketing campaigns across SEO, SEM, social media, email, and content marketing.
• Analyze campaign performance data, identify key trends, and provide actionable insights to optimize strategies and improve ROI.
• Manage and mentor a team of marketing specialists, fostering a culture of collaboration and high performance.
• Oversee the creation of engaging marketing content and collateral, ensuring brand consistency and alignment with campaign goals.
• Collaborate with sales and product teams to ensure marketing efforts support overall business objectives and drive lead generation.
• Stay abreast of the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Proven track record of success in developing and executing digital marketing strategies, with at least 5 years of experience.
• Strong understanding of SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Demonstrated leadership and team management experience.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive annual salary and performance-based bonus opportunities.
• Office-based role in a modern facility in Sheffield .
• Comprehensive private healthcare coverage and wellness programs.
• Generous annual leave allowance and company pension scheme.
• Opportunities for professional development, training, and conference attendance.