Digital Marketing Manager

About the Role

Our client is searching for a results-driven and strategic Digital Marketing Manager to lead their marketing efforts in Birmingham . This role is crucial in developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive customer acquisition, and increase engagement across all digital channels. You will be responsible for overseeing a variety of marketing activities, from SEO and SEM to social media and content marketing, working collaboratively with sales and product teams. The successful candidate will have a proven track record of managing successful digital campaigns and a passion for leveraging data to optimize marketing performance, contributing to substantial business growth.

Key Responsibilities

• Develop and implement integrated digital marketing campaigns across various channels, including SEO, SEM, email marketing, social media, and content marketing.
• Manage and optimize the company's website and social media presence to improve user experience and drive traffic.
• Analyze campaign performance data, track KPIs, and generate regular reports to assess ROI and identify areas for optimization.
• Oversee content creation, ensuring it aligns with brand guidelines and marketing objectives.
• Collaborate with internal teams to ensure consistent messaging and brand representation across all digital touchpoints.
• Stay abreast of the latest digital marketing trends and technologies, recommending innovative strategies.

Requirements

• Minimum of 5 years of experience in digital marketing, with at least 2 years in a management or leadership role.
• Proven expertise in SEO, SEM, PPC advertising, social media marketing, and email marketing platforms.
• Strong analytical skills with proficiency in Google Analytics, marketing automation tools, and data visualization.
• Experience in content strategy and creation for diverse digital platforms.
• Excellent project management and communication skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Competitive salary package with performance bonuses.
• Opportunities for professional development and continuous learning.
• A dynamic and collaborative work environment.
• Generous holiday entitlement and company pension scheme.
• Company-provided resources and tools for effective campaign management.