Digital Marketing Manager

About the Role

Our client is seeking a highly experienced and strategic Digital Marketing Manager to lead their marketing efforts in Southampton . This role is crucial for developing and implementing innovative digital strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee a range of digital marketing channels, manage campaigns, and lead a dedicated team. This position offers a unique blend of strategic leadership and hands-on execution within a dynamic office environment. It's an exceptional opportunity for a seasoned marketing professional to make a significant impact on the company's digital presence and contribute to a culture that values collaboration, data-driven decision-making, and continuous improvement.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing strategies across all relevant online channels.
• Oversee and manage paid search (PPC), search engine optimization (SEO), social media marketing, email marketing, and content marketing initiatives.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Lead, mentor, and inspire a team of digital marketing specialists.
• Analyze campaign performance data, provide regular reports to senior management, and translate insights into actionable strategies.
• Stay abreast of the latest digital marketing trends, tools, and best practices, ensuring the company remains competitive.

Requirements

• Proven experience in a Digital Marketing Manager role, with a strong track record of success in developing and executing digital strategies.
• Demonstrated expertise in SEO, SEM, PPC, social media marketing, email marketing, and content strategy.
• Experience managing digital marketing budgets and team leadership.
• Excellent analytical skills and proficiency with digital marketing analytics tools (e.g., Google Analytics).
• Strong communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continued learning.
• A dynamic and collaborative office environment.
• Significant influence on the company's digital marketing direction.