Digital Marketing Manager

About the Role

Our client is seeking an experienced and dynamic Digital Marketing Manager to join their innovative team in Leicester . This pivotal role will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive lead generation, and optimize online customer engagement. You will work closely with cross-functional teams, including sales, content creation, and web development, to ensure cohesive and effective marketing campaigns that align with business objectives. This is an exciting opportunity to take ownership of our client's digital presence and make a significant impact within a collaborative and forward-thinking marketing department, contributing to the company's growth in the competitive market.

Key Responsibilities

• Develop and implement a robust digital marketing strategy across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (PPC, social ads) to maximize ROI and achieve target KPIs.
• Analyze website traffic and user behaviour using tools like Google Analytics to identify trends and areas for improvement.
• Create engaging and relevant content for digital platforms, ensuring brand consistency and messaging.
• Collaborate with the web development team to ensure website optimization for search engines and user experience.
• Monitor industry trends and competitor activities to inform strategy adjustments.

Requirements

• Proven track record of success in managing and executing digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and data interpretation skills to measure campaign performance and drive insights.
• Strong copywriting and communication skills, with the ability to create compelling marketing copy.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and continuous learning.
• A dynamic and supportive work environment with a strong team ethos.
• Access to modern office facilities in Leicester .
• Hybrid working model offering a balance between office collaboration and remote flexibility.