Digital Marketing Manager

About the Role

Our client is seeking an experienced and results-driven Digital Marketing Manager to join their team based in Leeds . In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products/services. You will work closely with sales and product development teams to drive customer acquisition, engagement, and retention. This is an exciting opportunity for a strategic marketer to take ownership of digital initiatives and contribute significantly to business growth within a well-established company.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various channels including SEO, SEM, social media, email, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target ROI.
• Oversee the creation of engaging and relevant marketing content for the company website, blog, and social media platforms.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with internal teams to ensure brand consistency and effective messaging across all marketing efforts.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Proven track record as a Digital Marketing Manager or similar role, with at least 5 years of experience.
• Demonstrable experience in SEO, SEM, email marketing, and social media marketing.
• Proficiency with marketing analytics tools such as Google Analytics.
• Strong understanding of content marketing principles and best practices.
• Excellent analytical, communication, and project management skills.
• Ability to work effectively in a team environment within our Leeds office.

Benefits

• Competitive annual salary and performance-related bonuses.
• Comprehensive health, dental, and life insurance.
• Generous pension scheme.
• Opportunities for professional development and training.
• A collaborative office environment in the heart of Leeds .