Digital Marketing Manager

About the Role

Our client is seeking a strategic and results-oriented Digital Marketing Manager to lead their online presence efforts from their Birmingham office. This role is crucial for driving brand awareness, lead generation, and customer acquisition through innovative digital strategies. You will oversee all aspects of digital marketing, including SEO, SEM, social media, email marketing, and content strategy, ensuring alignment with overall business objectives. The successful candidate will be adept at analyzing campaign performance, optimizing spend, and leveraging data insights to continuously improve ROI, playing a key part in the company's growth trajectory.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including paid search, social media advertising, and display networks.
• Oversee the company's Search Engine Optimization (SEO) strategy to improve organic search rankings and drive qualified traffic.
• Manage social media presence, content calendar, and community engagement to foster brand loyalty and growth.
• Create and execute data-driven email marketing campaigns, focusing on segmentation, personalization, and conversion optimization.
• Analyze website traffic, campaign performance, and other key metrics using tools like Google Analytics, and provide regular reports with actionable insights.
• Collaborate with content creators, web developers, and sales teams to ensure a cohesive and effective marketing message.

Requirements

• Proven track record as a Digital Marketing Manager or similar role, with demonstrable success in driving online growth.
• Strong understanding of all digital marketing channels, best practices, and emerging trends.
• Experience with SEO/SEM tools (e.g., Google Ads, SEMrush), social media management platforms, and email marketing software.
• Proficiency in web analytics tools such as Google Analytics and ability to translate data into strategic recommendations.
• Excellent project management skills and the ability to manage multiple campaigns and priorities effectively.
• Bachelor's degree in Marketing, Communications, Business, or a related field.

Benefits

• Attractive salary and performance-based incentives.
• Opportunity to work in a central Birmingham location with excellent transport links.
• Comprehensive health, dental, and vision insurance plans.
• Generous holiday allowance and company pension scheme.
• Professional development opportunities and budget for training and certifications.