Digital Marketing Manager

About the Role

Our client is seeking a highly experienced and innovative Digital Marketing Manager to lead their digital strategy, working remotely. This senior role requires a strategic thinker who can develop and execute comprehensive digital marketing plans to drive brand growth, lead generation, and customer engagement. You will oversee a range of digital channels, including SEO, SEM, social media, email marketing, and content creation, ensuring all efforts are aligned with overarching business objectives. This is a prime opportunity for a results-driven professional to shape the digital landscape from anywhere, fostering a culture of continuous improvement and data-driven decision-making within the organization.

Key Responsibilities

• Develop and implement integrated digital marketing strategies across all relevant online channels.
• Manage and optimize paid search (PPC) and social media advertising campaigns, overseeing budgets and performance.
• Drive organic growth through SEO best practices, content strategy, and link-building initiatives.
• Oversee the creation and distribution of engaging content, including blog posts, website copy, and social media updates.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify trends and opportunities.
• Collaborate with internal teams and external agencies to ensure cohesive brand messaging and successful campaign execution.

Requirements

• Minimum 5 years of progressive experience in digital marketing management.
• Demonstrated expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency in using digital analytics platforms (e.g., Google Analytics) and advertising platforms.
• Strong understanding of marketing automation tools and CRM systems.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.

Benefits

• Competitive salary package with performance incentives.
• Fully remote working environment offering maximum flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave and paid holidays.
• Budget for professional development, conferences, and online courses.