Digital Marketing Manager

About the Role

Our client is seeking an experienced and strategic Digital Marketing Manager to lead their marketing initiatives in Coventry . This role is crucial for driving online growth, managing brand reputation, and enhancing customer acquisition through innovative digital strategies. You will be responsible for overseeing all aspects of digital marketing, from campaign planning and execution to performance analysis and team leadership. This is a key position for a dynamic leader who can translate business goals into successful digital marketing outcomes within the West Midlands region.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
• Manage and optimize all digital marketing channels, including SEO, PPC, social media, email marketing, and content strategy.
• Lead, mentor, and inspire a team of marketing professionals to achieve departmental goals.
• Oversee the creation of high-quality marketing content, ensuring brand consistency and effectiveness.
• Monitor market trends, competitor activities, and customer insights to identify new opportunities.
• Report on campaign performance, budget utilization, and ROI to senior management.

Requirements

• Proven experience as a Digital Marketing Manager or in a similar leadership role.
• Demonstrable success in developing and implementing data-driven digital marketing campaigns.
• Expertise in SEO, SEM, social media advertising, content marketing, and email automation.
• Strong understanding of web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Business Administration, or a related discipline.

Benefits

• Competitive annual salary with an attractive bonus structure.
• Company-provided benefits including private medical insurance and pension scheme.
• Opportunities for career advancement and professional training.
• A stimulating work environment situated in central Coventry .
• Generous annual leave allowance.