Digital Marketing Manager

About the Role

Our client is looking for a strategic and results-driven Digital Marketing Manager to lead their marketing efforts in Birmingham . You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. This role is ideal for a data-oriented marketer who can leverage insights to optimize campaign performance and achieve ambitious growth targets, working within a supportive team environment that values innovation and continuous learning.

Key Responsibilities

• Develop and implement integrated digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI.
• Analyze campaign performance data, generate reports, and provide actionable insights for improvement.
• Oversee the creation of engaging content, including website copy, blog posts, social media updates, and email newsletters.
• Manage the company's social media presence and engage with the online community.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Requirements

• Proven experience as a Digital Marketing Manager or similar role, with a track record of successful campaign execution.
• Strong knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, SEMrush).
• Experience with SEO/SEM best practices, content marketing, and social media strategy.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Relevant degree in Marketing, Communications, or a related field.

Benefits

• Competitive annual salary and potential for annual bonuses.
• Opportunities for career advancement and professional training.
• Comprehensive benefits package including health insurance.
• Pension scheme with employer contributions.
• A dynamic and collaborative work environment in Birmingham .