Digital Marketing Manager

About the Role

Our client is looking for a strategic and results-oriented Digital Marketing Manager to lead their online marketing efforts from Leeds . This role is crucial for driving brand awareness, generating leads, and increasing customer acquisition through innovative digital channels. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms, including SEO, SEM, social media, email, and content marketing. We are seeking a data-driven individual with a passion for analytics and a proven track record of achieving marketing objectives in a competitive landscape, contributing to a culture that fosters creativity and continuous optimization.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business goals, including lead generation and brand awareness.
• Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Oversee the company's SEO strategy, including keyword research, on-page optimization, and link-building efforts.
• Develop and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze campaign performance using tools like Google Analytics and provide regular reports with actionable insights.
• Collaborate with the content and creative teams to ensure alignment and consistency across all digital assets.

Requirements

• 4+ years of experience in digital marketing, with a proven track record of managing successful online campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Ads, Facebook Ads Manager, and Google Analytics.
• Excellent analytical skills and the ability to interpret data to inform marketing strategies.
• Strong project management and communication skills.
• Bachelor's degree in Marketing, Business, or a related field.

Benefits

• Competitive salary and performance incentives.
• Flexible remote work opportunities.
• Comprehensive health, dental, and vision benefits.
• Opportunities for professional development and attending industry conferences.
• A dynamic and supportive team environment in the vibrant city of Leeds .