Digital Marketing Specialist - Charity Sector

About the Role

Our client is seeking an innovative and results-oriented Digital Marketing Specialist to drive their online presence and engagement strategies, operating on a fully remote basis, supporting their work across Scotland . You will be responsible for developing and executing comprehensive digital marketing campaigns, including SEO, SEM, social media, email marketing, and content creation, all aimed at increasing brand awareness, driving donations, and engaging supporters. This is a crucial role for a creative marketer who thrives in a remote environment and is passionate about leveraging digital tools to achieve charitable objectives.

Key Responsibilities

• Develop and implement effective digital marketing strategies to increase online visibility and supporter engagement.
• Manage and optimise all paid advertising campaigns across search engines and social media platforms.
• Create compelling and engaging content for the website, social media channels, and email newsletters.
• Monitor website analytics and social media performance, providing regular reports and insights for improvement.
• Stay up-to-date with the latest digital marketing trends and technologies, applying them to enhance campaign effectiveness.

Requirements

• Proven experience in digital marketing, with a strong understanding of SEO, SEM, social media, and email marketing.
• Experience managing online advertising budgets and optimising campaigns for ROI.
• Excellent content creation and copywriting skills, with a knack for storytelling.
• Proficiency in using analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Ability to work independently and manage multiple projects effectively in a remote setting .

Benefits

• Competitive salary and a generous remote working allowance.
• Opportunity to shape the digital strategy of a well-respected charity.
• Comprehensive health, dental, and vision insurance.
• Flexible working hours to accommodate a productive remote lifestyle.
• A supportive and collaborative virtual team environment focused on shared goals.