Digital Marketing Specialist - Charity

About the Role

Our client, an innovative charity operating in Cambridge , is seeking a skilled Digital Marketing Specialist to drive their online presence and engagement. This role is crucial for developing and implementing effective digital marketing strategies to increase brand awareness, reach new audiences, and support fundraising efforts. You will manage social media campaigns, optimize website content for search engines, execute email marketing, and analyze digital performance metrics. This is an exciting opportunity for a data-driven marketer passionate about leveraging digital channels for social good.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various online channels.
• Manage and grow the charity's social media presence, engagement, and advertising.
• Optimize website content and structure for search engines (SEO).
• Plan and execute email marketing campaigns to engage subscribers and donors.
• Analyze digital marketing performance data and provide actionable insights.
• Manage online advertising campaigns (PPC) to maximize reach and ROI.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong knowledge of SEO, SEM, social media marketing, and email marketing best practices.
• Proficiency with digital marketing tools (e.g., Google Analytics, HubSpot, social media management platforms).
• Experience with website CMS (e.g., WordPress) is advantageous.
• Excellent analytical and reporting skills.
• A passion for digital communication and the charity sector .

Benefits

• Competitive salary and performance-related benefits.
• Opportunity to shape the digital impact of a meaningful charity in Cambridge .
• Professional development in cutting-edge digital marketing techniques.
• Flexible working arrangements including remote options.
• Collaborative and mission-focused team environment.