Digital Marketing Specialist (E-commerce & Social Media)

About the Role

Our client is seeking a proactive and versatile Digital Marketing Specialist to join their e-commerce team in Bristol , with a hybrid working arrangement. This role will focus on executing effective digital marketing campaigns across social media and other online channels to drive traffic, engagement, and sales for their online store. You will contribute to strategic planning, content creation, campaign management, and performance analysis, playing a key role in the online growth of the business.

Key Responsibilities

• Implement and manage paid social media advertising campaigns across platforms like Facebook, Instagram, and LinkedIn.
• Create engaging content for social media, email newsletters, and the company blog to support marketing objectives.
• Assist with SEO efforts, including keyword research and on-page optimization for product pages and website content.
• Monitor and analyze digital marketing campaign performance using tools such as Google Analytics, providing insights and recommendations.
• Manage day-to-day social media activities, including posting, monitoring, and community engagement.
• Collaborate with the marketing team on campaign development and execution, ensuring alignment with brand guidelines and sales targets.

Requirements

• 1-3 years of experience in digital marketing, with a focus on e-commerce and social media.
• Familiarity with social media marketing strategies and advertising platforms.
• Proficiency in using Google Analytics and other digital marketing analytics tools.
• Strong content creation skills, including writing and basic graphic design/video editing.
• Excellent organizational skills and attention to detail, with the ability to manage multiple tasks.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

Benefits

• Competitive salary and benefits package.
• Hybrid working model offering flexibility in Bristol .
• Opportunities for training and professional development in digital marketing.
• Employee discount on products.
• A supportive and collaborative team environment.