Digital Marketing Specialist - E-commerce Focus

About the Role

Our client is seeking a versatile Digital Marketing Specialist with a strong focus on e-commerce to join their growing team in Leeds . You will play a crucial role in developing and implementing online marketing campaigns that drive traffic, conversions, and customer engagement for our e-commerce platform. This position requires a blend of strategic thinking and hands-on execution across various digital channels. The ideal candidate is passionate about online retail and eager to contribute to measurable business success in a dynamic marketing environment.

Key Responsibilities

• Execute and manage paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and sales.
• Optimize website content and landing pages for search engines (SEO) to improve organic visibility.
• Develop and deploy email marketing campaigns, including newsletters and promotional offers, to nurture leads and retain customers.
• Monitor website analytics and campaign performance, providing regular reports with insights and recommendations.
• Collaborate with the content and design teams to ensure cohesive brand messaging across all digital touchpoints.

Requirements

• 1-3 years of experience in digital marketing, with a specific emphasis on e-commerce.
• Proficiency in managing Google Ads and social media advertising platforms.
• Familiarity with SEO best practices and keyword research tools.
• Experience with email marketing platforms and campaign management.
• Strong analytical skills and the ability to interpret data from Google Analytics or similar tools.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model providing a balance of office and remote flexibility.
• Opportunities for professional development and certifications.
• Employee discount on company products.
• A collaborative and supportive team atmosphere in Leeds .