Digital Marketing Specialist - E-commerce

About the Role

Our client is looking for a motivated and analytical Digital Marketing Specialist to join their e-commerce team in Leeds . You will play a key role in executing and optimizing digital marketing campaigns across various channels to drive website traffic, generate leads, and boost online sales. This position requires a blend of creativity and analytical thinking, with a focus on data-driven decision-making to achieve marketing objectives. You will work closely with the marketing manager to implement strategies that enhance brand awareness and customer engagement within the online retail space, contributing to the overall success of the e-commerce initiatives.

Key Responsibilities

• Execute and manage digital marketing campaigns, including SEO, SEM, social media advertising, and email marketing.
• Monitor and analyze campaign performance using tools like Google Analytics, adjusting strategies to improve results.
• Assist in the development of content for online channels, including website copy, social media posts, and email newsletters.
• Conduct keyword research and competitor analysis to identify opportunities for growth.
• Support the e-commerce team with promotional activities and online merchandising efforts.
• Stay up-to-date with the latest digital marketing trends and best practices relevant to e-commerce.

Requirements

• Proven experience in a digital marketing role , preferably within an e-commerce context.
• Solid understanding of SEO, SEM (Google Ads), social media advertising, and email marketing platforms.
• Proficiency with Google Analytics and other web analytics tools.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent written and verbal communication skills.
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and opportunities for performance-based bonuses.
• Hybrid work arrangement for a balanced work-life integration.
• Access to ongoing training and professional development in digital marketing.
• Comprehensive health benefits package.
• Employee discounts on a wide range of products.