Digital Marketing Specialist - E-commerce

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to enhance their e-commerce presence. This role is fully remote, allowing you to work from anywhere in the UK. You will be responsible for developing and implementing online marketing strategies to drive traffic, conversions, and customer acquisition for their FMCG products. This is an excellent opportunity to shape the digital footprint of a growing brand in a flexible, remote-first environment.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across various platforms, including SEO, SEM, social media, email marketing, and affiliate marketing.
• Manage and optimize paid advertising campaigns (PPC, social ads) to achieve target KPIs, such as CPA and ROAS.
• Create engaging content for social media, email newsletters, and website blog posts.
• Analyze website traffic and user behavior using tools like Google Analytics to identify areas for improvement.
• Collaborate with the e-commerce team to ensure a seamless customer journey from awareness to purchase.
• Stay up-to-date with the latest digital marketing trends and technologies.

Requirements

• Proven experience in a digital marketing role, with a strong focus on e-commerce and FMCG brands.
• Proficiency in SEO, SEM, Google Ads, social media advertising, and email marketing platforms.
• Experience with analytics tools such as Google Analytics.
• Excellent content creation and copywriting skills.
• Strong understanding of conversion rate optimization (CRO) principles.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote working arrangement with flexible hours.
• Comprehensive health insurance coverage.
• Annual budget for professional development and training.
• Collaborative team culture focused on innovation and results.