Digital Marketing Specialist - E-commerce

About the Role

Our client is looking for a results-oriented Digital Marketing Specialist with a strong focus on e-commerce to join their fully remote team. In this role, you will be instrumental in driving traffic, conversions, and revenue through targeted online marketing initiatives. You will manage and execute campaigns across various digital channels, analyze performance data, and continuously optimize strategies to achieve ambitious growth targets. This is a fantastic opportunity for a motivated digital marketer who thrives in a remote-first environment and is passionate about leveraging data to achieve online sales success, contributing directly to the company's growth from anywhere.

Key Responsibilities

• Develop, implement, and manage performance marketing campaigns across channels like Google Ads, Facebook Ads, and other relevant platforms.
• Conduct keyword research, competitor analysis, and A/B testing to optimize campaigns for maximum ROI.
• Manage and grow the company's social media presence , creating engaging content and fostering community interaction.
• Execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyze website traffic, user behavior, and conversion funnels using tools like Google Analytics to identify trends and opportunities.
• Collaborate with content creators and designers to develop compelling marketing assets and landing pages.

Requirements

• Proven experience as a Digital Marketing Specialist with a significant focus on e-commerce.
• Strong hands-on experience with Google Ads, Facebook Ads Manager, and other PPC platforms.
• Proficiency in Google Analytics and other web analytics tools for reporting and analysis.
• Solid understanding of SEO principles and how they relate to paid search and content strategy.
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.

Benefits

• Competitive salary and potential for annual bonuses.
• A fully remote working environment, offering maximum flexibility.
• Comprehensive health and wellness benefits package.
• Generous annual leave allowance.
• Budget for professional development and online courses to enhance skills.