Digital Marketing Specialist - E-commerce

About the Role

Our client seeks an enthusiastic Digital Marketing Specialist to enhance their online presence and drive sales through strategic marketing initiatives in Coventry . This role is integral to our e-commerce operations, focusing on developing and executing campaigns across various digital channels, including social media, email marketing, and paid advertising. The ideal candidate will be data-driven, creative, and possess a deep understanding of the digital marketing landscape, with a specific passion for growing online retail businesses. You will work closely with the e-commerce team to ensure cohesive and effective marketing efforts.

Key Responsibilities

• Develop and manage digital marketing campaigns across social media, email, SEO, and SEM to drive traffic and conversions for the e-commerce store .
• Create compelling marketing copy and creative assets for digital advertisements, email newsletters, and social media posts.
• Monitor campaign performance, analyze key metrics (e.g., ROI, CPA, engagement rate), and provide actionable insights for optimization.
• Conduct market research and competitor analysis to identify emerging trends and opportunities in the digital space.
• Collaborate with the web development team to improve website user experience and conversion rates.
• Manage the company's social media profiles, ensuring brand consistency and active community engagement.

Requirements

• Proven experience in a digital marketing role, preferably within an e-commerce setting.
• Solid understanding of SEO, SEM, email marketing, and social media marketing principles.
• Experience with marketing automation tools and CRM software.
• Proficiency in analyzing marketing data and using insights to drive strategy.
• Excellent communication and copywriting skills.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

Benefits

• Competitive salary and performance incentives.
• Opportunities for professional development and training in Coventry .
• A dynamic work environment focused on innovation and growth.
• Employee discounts on a wide range of products.
• Comprehensive benefits package.