Digital Marketing Specialist - FMCG E-commerce (Remote)

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to drive their FMCG e-commerce initiatives, working entirely from a remote location. This role is central to enhancing online brand presence, managing digital advertising campaigns, and optimizing the customer journey across various digital platforms. You will be responsible for developing and implementing innovative digital marketing strategies to increase online sales, brand awareness, and customer engagement. This is an excellent opportunity for a passionate digital marketer to make a significant impact in a growing e-commerce environment, fully embracing a remote work structure.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to support FMCG e-commerce sales goals.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, and Instagram to drive traffic and conversions.
• Create engaging and persuasive content for social media, email marketing, and website updates.
• Analyze website traffic and user behaviour using tools like Google Analytics to identify areas for improvement.
• Implement SEO best practices to enhance organic search visibility for product listings and brand content.
• Collaborate with creative teams and external agencies to produce compelling digital assets and campaign materials.

Requirements

• Proven experience in digital marketing, with a focus on e-commerce and FMCG or similar consumer goods.
• Strong understanding of SEO, SEM, social media marketing, and email marketing strategies.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent copywriting and content creation skills.
• Ability to work autonomously and manage multiple projects effectively in a remote setting .
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.

Benefits

• Competitive salary and performance-based incentives.
• Full remote working arrangement with flexibility in hours.
• Comprehensive health, dental, and vision insurance.
• Generous allowance for professional development and online courses.
• Opportunity to shape the digital strategy for a growing FMCG brand .