Digital Marketing Specialist - FMCG E-commerce

About the Role

Our client is looking for a creative and analytical Digital Marketing Specialist to join their remote team, focusing on enhancing their FMCG e-commerce presence. In this role, you will be responsible for developing and executing online marketing campaigns that drive traffic, engagement, and sales for their product portfolio. This is a fully remote position, allowing you to leverage your digital marketing expertise from anywhere. You will play a key part in shaping the online customer journey, optimizing campaigns across various digital channels, and contributing to the overall growth of our client's direct-to-consumer business within the competitive FMCG landscape.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online sales and brand awareness for FMCG products.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads.
• Create engaging content for social media, email marketing, and website blog posts.
• Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics.
• Collaborate with the e-commerce team to improve website user experience and conversion rates.
• Stay up-to-date with the latest digital marketing trends and technologies relevant to the FMCG sector.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related discipline.
• 2-4 years of experience in digital marketing , with a focus on e-commerce and the FMCG sector.
• Proven track record of managing successful paid advertising campaigns and social media strategies.
• Proficiency in SEO, SEM, content marketing, and email marketing best practices.
• Strong analytical skills and experience with analytics platforms (e.g., Google Analytics).
• Excellent written and verbal communication skills, suited for remote collaboration.

Benefits

• Competitive salary and performance incentives.
• Fully remote work arrangement with flexible hours.
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Professional development opportunities and access to online learning resources.