Digital Marketing Specialist - FMCG E-commerce

About the Role

Our client is looking for a creative and results-driven Digital Marketing Specialist to join their expanding FMCG team, operating in a fully remote capacity. This role will focus on enhancing our online presence and driving e-commerce sales through innovative digital strategies. You will be responsible for managing various digital channels, optimizing online campaigns, and ensuring a seamless customer journey across all digital touchpoints. This is an exciting opportunity to shape our digital footprint and contribute to our growth in the online retail space, all within a supportive and collaborative remote work environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive e-commerce sales and brand awareness for FMCG products.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, social media, and programmatic advertising.
• Create engaging content for social media, email marketing, and website platforms, ensuring brand consistency.
• Analyze website traffic, campaign performance, and customer behaviour using tools like Google Analytics.
• Manage SEO/SEM initiatives to improve organic search rankings and drive qualified traffic.
• Collaborate with internal teams and external agencies to execute integrated digital campaigns.

Requirements

• Proven experience in digital marketing , with a focus on e-commerce and the FMCG sector .
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Excellent content creation and copywriting skills.
• Ability to work independently and manage multiple projects effectively in a remote setting.
• A relevant degree or professional qualification in Marketing or a related field is advantageous.

Benefits

• Competitive salary commensurate with experience.
• Fully remote working arrangement, offering excellent work-life balance.
• Opportunity to work with a growing portfolio of popular FMCG brands.
• Generous holiday allowance and pension contribution.
• Access to online learning platforms for continuous professional development.
• A dynamic and supportive team culture that embraces remote collaboration.