Digital Marketing Specialist - FMCG (Remote)

About the Role

Our client is seeking a talented and creative Digital Marketing Specialist to drive online presence and engagement for their FMCG brands. This is a fully remote position, offering the flexibility to work from anywhere in the UK, but with a connection to our client's operational hub near Cambridge . You will be responsible for developing and executing innovative digital marketing campaigns across various online channels, including social media, email marketing, SEO/SEM, and content creation. This role is crucial for amplifying brand reach, engaging consumers, and driving online sales growth in the competitive FMCG digital landscape.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to enhance brand awareness and drive customer engagement across multiple FMCG brands.
• Manage and optimise social media platforms, creating compelling content and fostering community interaction.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts to improve website traffic and conversion rates.
• Create engaging and informative content for blogs, websites, and other digital platforms.
• Analyse digital marketing performance using tools like Google Analytics and report on key metrics and ROI.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong understanding of the FMCG sector .
• Demonstrable success in managing social media, email marketing, SEO/SEM, and content creation.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
• Excellent copywriting and content creation skills.
• Strong analytical abilities and experience in reporting on digital campaign performance.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Fully remote working arrangement for maximum flexibility.
• Generous annual leave allowance and pension contributions.
• Budget for professional development and online courses.
• Opportunity to shape the digital future of exciting FMCG brands.