Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to lead their online presence for their FMCG brands. This is a fully remote position, offering the flexibility to work from anywhere within the UK. You will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, engage consumers, and drive online sales. The role requires a deep understanding of various digital channels, content creation, SEO, SEM, and social media marketing within the dynamic context of the fast-moving consumer goods industry. If you are passionate about digital innovation and have a proven ability to craft compelling online campaigns, this role is for you.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across various platforms including social media, email, search engines, and display advertising to promote FMCG products .
• Create engaging and high-quality content, including website copy, blog posts, social media updates, and email newsletters, tailored to resonate with target consumer demographics.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to improve organic and paid search rankings and drive relevant traffic.
• Oversee social media strategy, community management, and engagement initiatives to build brand loyalty and advocacy.
• Analyze digital marketing campaign performance using tools like Google Analytics, providing regular reports on key metrics, insights, and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices relevant to the FMCG sector .

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
• Demonstrable experience in managing SEO/SEM, social media, email marketing, and display advertising campaigns.
• Proficiency with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent copywriting and content creation skills, with a keen eye for detail.
• Strong understanding of consumer behavior in the digital space, particularly within the FMCG market .
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working arrangement, offering maximum flexibility.
• Generous annual leave allowance.
• Opportunities for professional development and online training.
• Contribution to a dynamic and growing FMCG brand's digital strategy.