Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist to join their marketing team on a fully remote basis, supporting their extensive FMCG portfolio . You will be responsible for developing and implementing innovative digital marketing strategies to enhance brand awareness, engage consumers, and drive online sales. This role requires a strong understanding of various digital channels, including SEO, SEM, social media, email marketing, and content creation. You will collaborate with internal teams and external agencies to ensure cohesive and impactful digital campaigns that resonate with our target audience. This is an exciting opportunity for a digital marketing expert to shape brand narratives and drive growth from anywhere.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing.
• Manage and optimize online advertising campaigns to maximize ROI and achieve marketing objectives.
• Create engaging and compelling content for website, social media, and other digital platforms.
• Analyze website traffic and user behavior, providing insights to improve user experience and conversion rates.
• Monitor digital marketing trends and best practices, recommending new strategies and technologies.
• Collaborate with graphic designers and content creators to produce high-quality digital assets.

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar digital marketing role, preferably within the FMCG sector .
• Demonstrated expertise in SEO, SEM, social media marketing, and email marketing platforms.
• Proficiency in using analytics tools such as Google Analytics to track and report on campaign performance.
• Excellent content creation and copywriting skills.
• Ability to work independently and effectively in a remote-first environment.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Benefits

• Competitive salary with performance-based incentives.
• Fully remote working arrangement offering ultimate flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Access to online learning resources and professional development opportunities.