Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their fully remote team, focusing on the dynamic FMCG market. This role is pivotal in developing and executing innovative online marketing strategies to enhance brand visibility, drive customer engagement, and boost online sales for a diverse portfolio of products. Working from home, you will collaborate with brand managers and creative teams to craft compelling digital campaigns that resonate with target audiences across various platforms. This is an exceptional opportunity for a digital expert passionate about the FMCG sector to make a significant impact and grow within a forward-thinking, remote-first organization.

Key Responsibilities

• Develop, implement, and manage comprehensive digital marketing campaigns across social media, email, SEM, SEO, and display advertising platforms.
• Create engaging and relevant content for various digital channels, ensuring brand consistency and alignment with marketing objectives for FMCG products .
• Monitor and analyze website traffic, campaign performance, and customer engagement metrics using tools like Google Analytics.
• Optimize digital campaigns for improved performance, A/B testing, and conversion rate enhancement.
• Stay abreast of the latest digital marketing trends, tools, and best practices, particularly within the FMCG industry .
• Collaborate with internal teams and external agencies to ensure seamless execution of digital strategies and campaigns.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Proven experience (3+ years) as a Digital Marketing Specialist or in a similar role, with a strong portfolio showcasing successful campaigns, preferably in the FMCG sector .
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Solid understanding of SEO, SEM, content marketing, and social media strategies.
• Excellent written and verbal communication skills, with a knack for crafting compelling marketing copy.
• Ability to work independently and collaboratively in a fully remote setting, demonstrating strong time management and organizational skills for projects in the Milton Keynes region and beyond.

Benefits

• Competitive salary and performance-based incentives.
• Flexible remote working environment.
• Comprehensive health, dental, and vision insurance.
• Generous annual leave allowance.
• Opportunities for professional development and attending virtual industry conferences.