Digital Marketing Specialist - FMCG

About the Role

Our client is seeking a highly skilled Digital Marketing Specialist to join their dynamic team, supporting their FMCG operations remotely. This role is critical in developing and executing innovative digital strategies to enhance brand visibility and drive consumer engagement across online platforms. You will be at the forefront of our digital transformation, shaping how our brands connect with consumers in the digital space. This position offers the unique opportunity to make a significant impact on our digital presence from anywhere in the UK, working within a forward-thinking and supportive remote-first environment based out of Birmingham .

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads) to achieve target ROI.
• Create engaging and brand-aligned content for social media, blogs, and email newsletters.
• Monitor website traffic, user engagement, and campaign performance using analytics tools (e.g., Google Analytics).
• Collaborate with internal teams and external agencies to ensure consistent brand voice and visual identity across all digital channels.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to drive continuous improvement.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably within the FMCG sector.
• Strong understanding of digital marketing principles and best practices across multiple channels.
• Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent content creation and copywriting skills.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and remote work flexibility.
• Opportunity to work with leading FMCG brands.
• Professional development and training opportunities.
• Collaborative and supportive virtual team environment.
• Contribution to company pension scheme.
• Flexible working hours to support work-life balance.