Digital Marketing Specialist - FMCG

About the Role

Our client, a progressive leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and data-driven Digital Marketing Specialist to enhance their online presence. Based in our Cambridge office, this role involves developing and implementing innovative digital marketing strategies to drive brand awareness, customer engagement, and online sales. You will manage various digital channels, analyze campaign performance, and stay abreast of the latest digital trends to ensure our brands connect effectively with consumers online. This role offers a hybrid working model, blending focused office collaboration with remote flexibility.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email, and content marketing.
• Manage and optimize social media presence, creating engaging content and fostering community interaction.
• Analyze website traffic, campaign performance, and customer data to identify trends and optimize strategies.
• Collaborate with creative teams and external agencies to produce high-quality digital assets.
• Manage the digital marketing budget, ensuring efficient allocation of resources and strong ROI.
• Stay up-to-date with the latest digital marketing technologies and best practices in the FMCG industry .

Requirements

• Minimum 3 years of experience in digital marketing, preferably within the FMCG sector .
• Proven experience in managing SEO/SEM, email marketing, social media marketing, and content creation.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing analytics tools.
• Experience with marketing automation platforms and CRM systems is a plus.
• Excellent written and verbal communication skills, with a creative flair.
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid working model for a healthy work-life balance.
• Opportunity to work with exciting and innovative FMCG brands .
• Access to cutting-edge digital marketing tools and training.
• Collaborative work environment with a focus on innovation and growth in Cambridge .