Digital Marketing Specialist (Remote)

About the Role

Our client is seeking a dedicated and results-oriented Digital Marketing Specialist to join their fully remote e-commerce team, based initially out of Birmingham . In this role, you will be responsible for driving online traffic, managing digital advertising campaigns, and enhancing our client's e-commerce presence through strategic digital marketing initiatives. You will work closely with various departments to develop and implement cutting-edge campaigns that attract and retain customers. This is an excellent opportunity for a motivated professional looking to contribute significantly to a growing online business from the comfort of their own home.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across various channels, including paid search (PPC), social media advertising, and email marketing.
• Manage and grow the company's presence on social media platforms, creating engaging content and fostering community interaction.
• Conduct keyword research and implement SEO strategies to improve organic search rankings for e-commerce products.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Collaborate with the e-commerce team to ensure a cohesive and effective online customer journey.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to maintain a competitive edge.

Requirements

• Minimum of 3 years of experience in digital marketing, with a focus on e-commerce.
• Demonstrable experience with SEO, SEM (Google Ads, Bing Ads), and social media advertising platforms.
• Proficiency in using web analytics tools such as Google Analytics to track and analyze website traffic and campaign performance.
• Strong understanding of content marketing, email marketing, and conversion rate optimization (CRO).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Proven ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive annual salary.
• Fully remote working environment, providing maximum flexibility.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development in digital marketing.
• Contribution to a dynamic and innovative e-commerce business.