Digital Marketing Specialist - Retail

About the Role

Our client is seeking a creative and data-driven Digital Marketing Specialist to join their growing team. This is a fully remote position, allowing you to work from anywhere within the UK. You will be responsible for developing and executing innovative digital marketing campaigns to drive brand awareness, customer engagement, and sales for their diverse retail portfolio. The ideal candidate has a passion for all things digital, stays abreast of the latest marketing trends, and excels at translating marketing objectives into tangible results. You will play a key role in shaping our client's online presence and connecting with customers through engaging digital experiences.

Key Responsibilities

• Design, implement, and manage comprehensive digital marketing campaigns across various channels including social media, email, PPC, and content marketing.
• Develop and optimize targeted advertising strategies to increase website traffic, lead generation, and online sales.
• Create compelling and engaging content for social media platforms, blogs, and email newsletters to enhance brand visibility and customer loyalty.
• Monitor and analyze campaign performance using analytics tools, providing regular reports on key metrics and insights.
• Collaborate with internal teams to ensure brand consistency and effective messaging across all digital touchpoints.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.

Requirements

• Proven experience of 3+ years as a Digital Marketing Specialist or similar role within the retail sector .
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Excellent analytical and problem-solving skills with a keen eye for detail.
• Creative thinking and strong written and verbal communication skills.
• Bachelor's degree in Marketing, Communications, or a related field.

Benefits

• Competitive salary package and potential for performance-based incentives.
• Fully remote working arrangement with flexible hours.
• Comprehensive health insurance and well-being benefits.
• Paid time off for vacation and personal development.
• Opportunities for career advancement within a dynamic company.